Continuing a long lineage of revered off-roaders, the Land Cruiser Prado has now received upgrades courtesy of Arctic Trucks. The result is the AT37!
Looking for a new or used Toyota? Find it here with CARmag!
As Arctic Trucks UK Managing Director, Peter Smith, aptly states, “This collaboration of teams across the Arctic Trucks group has resulted in a vehicle that is truly fit for use in any market. Combining our three decades of off-road expertise with technology and innovation from the UK supply chain has achieved outstanding results and reaffirms our ongoing commitment to delivering complete vehicle solutions for both work and play.”
Discretion is key in the AT37’s design. The widebody kit, comprising 10 individual components, subtly enhances the Prado’s presence with new bumpers, extended fenders, and aluminium side steps. Mudguards and a discreetly integrated receiver hitch complete the off-road-ready exterior.
But it’s what lies beneath that truly sets the AT37 apart. A 40 mm lift, courtesy of a meticulously engineered two-way adjustable suspension system with revised springs, coilovers and dampers, provides unparalleled ground clearance. This robust foundation is further bolstered by 17-inch forged alloy wheels, boasting a dual-valve design for easy tyre pressure management. Clad in 37-inch BFGoodrich tyres, available in all-terrain or mud-terrain configurations.
Related: ROX Star – The Land Cruiser with a Big Difference
To accommodate these substantial tyres, Arctic Trucks undertook a comprehensive reengineering process. The Land Cruiser’s frame, body, and drivetrain were reprofiled, resulting in a wider track and an extended wheelbase achieved through a relocated rear axle. This extensive modification ensures optimal stability and performance even in the most demanding off-road conditions.
Inside, the AT37 receives Arctic Trucks-branded dash trim, sill plates, and premium floor mats adding a touch of exclusivity, while an upgraded shift lever comprises the upgrades.
While pricing details remain confidential, the Land Cruiser Prado AT37 is poised to make its mark. As an official Toyota partner in multiple regions, Arctic Trucks will launch the AT37 in Q2 2025, available as an official dealership-supplied version or through direct customer conversions in Europe, North America, the Middle East and Africa.
Not just a retrofitted project, Thomas Cogez, Toyota Sales and Marketing Director, emphasizes, “We are excited to announce our collaboration between CFAO Toyota and Arctic Trucks on this innovative new Land Cruiser Prado AT37. By combining Toyota’s world-renowned engineering excellence with Arctic Trucks’ expertise in creating extreme off-road vehicles, we aim to deliver a next-level driving experience that will redefine performance and durability in challenging African terrains.”
Click here and browse thousands of new and used vehicles here with CARmag!
